Should Lawyers Use Live “Chat” on Their Websites?
For client prospects I provide a complementary competitive analysis looking at a prospects competitors’ websites focused on a similar audience. I did one recently for a law firm where one of the...
View ArticleChanges to Google Adword Campaigns – Should Lawyers Care?
Here is the latest on Google’s attempt to make its Adword campaigns more targeted across devices, location and time of day. When Lawyers Should Use Adwords The first thing to know is that unless your...
View ArticleNew Florida Rules on Attorney Advertising – Confusing?
Here is the Florida Supreme Court’s 53 page opinion announcing the new rules. Here is a good summary and review of the ongoing issues that the new rules don’t clear up. The big takeaway is requiring...
View ArticleTip of the Week: Don’t Use Martindale’s “Paid Search Portfolio”
I’m bashing the competition but it is something I strongly believe. Martindale claims to have years of proven results but frankly, their history is built on producing a legal directory that was...
View ArticleHow Important Are Those ‘AV’ Ratings?
Here is a post from Martindale Hubbell talking about the importance of the “AV” rating. What they don’t talk about is who really understand their value? In the pre-Internet days, attorneys had access...
View ArticleYour Phones Stop Ringing – Strategize
This post made me laugh. Not because it is bad but because it sounds so much like a typical harried lawyer just doing anything to keep his head above water. I like the authenticity but not the...
View ArticleImportance of Attorney Reviews
This post creates a strawman argument about attorney reviews, stating that some people doubt the value of reviews for attorneys looking for new business. I don’t think anyone questions the power of...
View ArticleCollaborate in Marketing – Don’t Outsource
Here is an interesting post where an attorney is asking about whether it makes sense for him as a business attorney to engage in online marketing for his services. He looks at this in two ways....
View ArticlePay-Per-Click Legal Marketing
This post outlines five common-sense mistakes that attorneys and law firms make when they embark on a PPC (pay-per-click) advertising campaign. Here are two additional considerations. Based on Your...
View ArticlePaying for Advertising – Lawyer Pitfall
Here is a post on PPC (pay per click) advertising and I particularly like the take on how people are “unclear” with their destination page. Typically, people focus on Google Adwords when engaging in...
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